Every Friday, all year round, the coastal town ofVentimiglia transforms into one of the liveliest open-air markets on the Italian Riviera. Located just a few kilometers from the French border, the Ventimiglia Street Market attracts visitors from both Italy and neighboring France, making it a truly international shopping destination.
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Stretching along the Lungomare, the town’s scenic seafront promenade, the market features hundreds of stalls offering a wide variety of goods. Shoppers can find everything from fashion items, leather bags, and shoes to fresh local produce, cheeses, flowers, and handmade crafts. Many visitors come specifically for the excellent selection of Italian clothing and accessories at competitive prices.
Whether you’re looking for authentic Italian products, unique souvenirs, or simply want to experience the vibrant local culture, the Ventimiglia Street Market is a must-visit event for anyone traveling along the Riviera.
Ventimiglia Street Market
The market is not just about shopping — it’s a social and cultural experience. The lively atmosphere, combined with the aroma of freshly baked focaccia and roasted coffee, creates a setting that captures the essence of Italian street life. Locals mingle with tourists, vendors call out their offers, and the sound of conversations and laughter fills the air.
Open every Friday throughout the year, regardless of season, the Ventimiglia Street Market runs from early morning until mid-afternoon. It’s advisable to arrive early to find convenient parking and enjoy the market before it gets too crowded. The nearby cafés and restaurants provide ideal spots to relax after a morning of browsing and to savor the flavors of Ligurian cuisine.
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